Why Babies Succeed More Than Most Entrepreneurs (And What To Do About It.)

Whether things go right or wrong, we instinctively understand there’s always room for improvement. And yet, remarkably, we rarely stop to ask ourselves exactly how we could have done better.

Over the last five years, I’ve helped almost two hundred folks publish books.

I’ve had exactly four book projects go way off the rails.

Those are the ones that haunt me.

Why do the four projects that went off the rails bother me so much?

I take things seriously and try my damndest to deliver — even at my own expense.

Even when things are out of my control.

But the hard truth is this.

Shit falls apart sometimes, and even if you try everything, what’s done, is done. And when things go bad, the intensity is amped up from the customer, because they expect what they paid for (rightfully so), but the pressure seems to make pipes bust, and busted pipes cause more damage.

Bad things have a strange but brilliant way of getting worse and worse until a snowball has caused an avalanche.

And it is in those times, clients who were once comrades will withdraw and talk shit about you — even if you gave everything you…