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Sales > Branding (Trust Me On This…)
Please don’t fall for the okie doke.
Branding is important, but sales are the lifeblood of business.
Period.
I’ve heard a lot of conversation lately about starting a business by focusing on building a brand.
Nope — that ain’t right.
Sales generate revenue — branding helps create more revenue long term.
I’ve done this backward myself in the past and learned the hard way.
And as a coach — I would never recommend spending time on brand-building before you’re sure your idea can and will sell.
When a credit card is swiped — it is proof that someone wants your product or service.
That’s sales.
A brand strategy can be created 100% on hypotheticals and theory.
You can have the cutest logo, website, fonts, and design, have a great reputation, know demographics, psychographics, and have blue customer avatars out the wazoo — but not sell a damn thing.
You’re cute and everything but you can’t sustain that model.
On the flip side, you can have a terrible website, an old website or NO WEBSITE AT ALL and still sell like a mofo and make PLENTY of money.
Until you have something that people will buy, and you’ve validated it — you do not have a business.
@garyvee preaches day in and day out that you should focus on brand — but that was AFTER he had millions of wine money in the bank and could afford to have a crew follow him around day and night.
Build a brand eventually.
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