No Matter What You Do, It Is Your Job To Tell The Story

Storytelling is what connects us. It is what links us to our past, and provides a glimpse into our future.

Since we first walked the earth, we have told stories, before even the written word or oral language.

Through cave drawings and over fires, we have told stories as a way to shape our existence.
Things happen to us — the elements of a story — but as humans, we have unique perspectives, which shape how a story is relayed.

We are drawn to stories that have characters that look like us — or at least share characteristics we can relate to.

We also enjoy when a story builds up to a thrilling climax, followed by a satisfying conclusion.
We want to use our imaginations, and sometimes don’t, and prefer to passively have a story told to us.

Many of us enjoy being moved by a story, either emotionally, or viscerally, like in a good action film.

Once you understand how this works — monetization becomes SO MUCH EASIER.

It’s all covered in The Joiner Method — www.thejoinermethod.com

AJ